Advertising & Marketing Compliance Reviews
Advertising & Marketing Compliance Issues? We Can Help.
If your business needs to ensure advertising and marketing materials comply with FTC and state regulations, TFM Law can review your campaigns, identify risks, and protect your brand.
Check Your Advertising & Marketing Compliance
Advertising and marketing compliance is critical for businesses selling nutraceuticals, skin care, weight loss products, and other consumer goods. Misleading claims—even unintentional ones—can trigger FTC scrutiny, state law enforcement, or costly legal exposure. Many companies only discover compliance gaps when challenged by regulators, competitors, or customers.
Regular advertising review is smart business practice, but compliance law is complex and evolving. Anecdotal evidence, customer testimonials, or sales metrics are usually insufficient to substantiate claims, especially health, safety, or “establishment” claims. Without expert review, your marketing materials could be challenged, leading to enforcement actions, fines, or reputational harm.
Protect Your Business Before It’s Too Late
At TFM Law, we provide advertising and marketing compliance reviews, guiding businesses through federal and state requirements with proven success. Our attorneys vet claims, examine substantiation, and ensure your advertising meets FTC standards, including Section 5 (unfair or deceptive acts), Section 12 (false advertising), and Section 15 (materiality).
Most clients maintain full compliance without regulatory action, protecting revenue, consumer trust, and brand reputation. Don’t leave your marketing to chance—contact us early to safeguard your business and stay ahead of potential enforcement.
Advertising & Marketing Compliance Reviews for High-Risk Industries
TFM Law focuses on helping high-risk industries ensure their marketing and advertising materials comply with federal and state regulations, minimizing risk and protecting reputations.
Check Cashers & SVPs
Complex rules govern check-cashing, gift cards, and stored value products. TFM Law reviews operations, identifies regulatory risks, and ensures compliance with both federal and state standards.
Currency Dealers
Strict federal and state requirements can slow operations and expose businesses to fines. TFM Law advises on registration, licensing, and compliance protocols to maintain smooth operations.
E-Commerce
Online marketplaces managing multiple sub-merchants face regulatory and payment processing obligations; TFM Law structures agreements and monitoring programs to protect platform compliance and revenue.
FinTech & Startups
FinTech companies using PayFac models must navigate federal registration, prohibited categories, and high-risk transaction monitoring; TFM Law provides proactive counsel to mitigate operational and legal risks.
PayFacs & SaaS
Payment platforms face shifting MSB regulations and licensing hurdles. TFM Law ensures compliance with FinCEN registration, BSA rules, and applicable state licensing, helping businesses operate legally and efficiently.
SaaS & Software
Emerging SaaS platforms often rely on the PayFac model to aggregate merchants; TFM Law ensures compliance with Card Brand rules, BSA/FinCEN registration, and state licensing requirements.
Multi-Level Marketing
MLM merchants face chargeback scrutiny and brand compliance challenges; TFM Law helps resolve payment disruptions and protects reputations while keeping processing accounts active.
Guns & Ammunition
Highly regulated firearms merchants face processor hesitancy and strict reporting requirements; TFM Law guides clients through legal compliance and payment access recovery.
Alcohol & Liquor
High-risk restrictions and strict age-verification rules make alcohol merchants difficult to process; TFM Law ensures compliance, mitigates chargeback risk, and restores access to merchant accounts.
CBD & Hemp
Banks and processors often avoid CBD and hemp merchants due to regulatory scrutiny; TFM Law advocates for clients to maintain compliant processing relationships and resolves MATCH list issues efficiently.
Peptides
Complex regulations, evolving compliance standards, and heightened scrutiny make peptide merchants difficult to process; TFM Law helps navigate risk, ensures compliance, and secures reliable payment solutions.
Nootropics
Supplements and cognitive enhancers often trigger high-risk classifications; TFM Law navigates regulatory hurdles, manages processor relationships, and removes MATCH list barriers.
Nutraceuticals & Dietary Supplements
High chargebacks and advertising restrictions can place nutraceutical businesses at risk; TFM Law provides compliance guidance, resolves payment disputes, and restores merchant account access.
High-Risk Merchants
Merchants with elevated chargeback risk or restricted MCC codes require careful oversight; TFM Law advises PayFacs on monitoring and contractual compliance to maintain operational access.
Invest in an Attorney That Protects Your Business
At TFM Law, our fees reflect the unmatched experience, knowledge, and proven success we bring to advertising and marketing compliance matters.
While our services are an investment, clients choose us because our guidance minimizes regulatory risk, ensures campaigns and claims are fully compliant, and protects your business reputation—outcomes that far outweigh the cost of trial and error elsewhere.
How We Ensure Advertising & Marketing Compliance
TFM Law follows a proven four-step process to help businesses review, vet, and maintain compliance for advertising campaigns:
Analyze Your Marketing Materials
We review all ads, promotions, and claims—including website copy, social media, email campaigns, and product packaging—to identify potential legal or regulatory risks.
Assess Compliance Requirements
We ensure your advertising meets federal and state laws, FTC regulations, and Card Brand or industry-specific guidelines, with particular attention to health, safety, and establishment claims.
Correct and Advise
We recommend edits to copy, images, or claims to eliminate risk, provide substantiation guidance, and implement best practices for compliance and defensibility.
Ongoing Monitoring & Risk Mitigation
We help you maintain compliance over time, advise on new campaigns, and provide guidance to reduce future regulatory exposure or enforcement risk.
You’ve got questions. We’ve got answers.
What is advertising and marketing compliance review?
Advertising and marketing compliance review is the process of evaluating all marketing materials—websites, emails, social media, product labels, and claims—to ensure they follow federal and state regulations, FTC rules, and industry-specific guidelines. Proper review reduces risk of enforcement actions, fines, or reputational damage.
Why is FTC compliance important for marketing claims?
The FTC prohibits unfair or deceptive acts or practices, including false advertising. Compliance ensures your claims are truthful, substantiated, and not misleading, protecting your business from legal action and penalties.
How can TFM Law help with advertising review?
TFM Law evaluates marketing materials, identifies potential compliance issues, advises on required substantiation, recommends edits, and provides ongoing guidance to ensure campaigns meet federal, state, and industry standards.
What types of claims require substantiation?
Health, safety, or “establishment” claims—common in nutraceuticals, supplements, weight loss, and skincare—require competent and reliable scientific evidence, often including controlled studies specific to your product formulation.
What happens if advertising claims are not compliant?
Non-compliant advertising can trigger FTC investigations, cease-and-desist orders, fines, and reputational damage. Early review prevents costly enforcement actions and ensures campaigns remain legally defensible.
Who should get an advertising compliance review?
Businesses that market consumer products or services, especially high-risk industries such as nutraceuticals, supplements, skincare, weight loss, and other health-related products, should routinely have campaigns reviewed for regulatory compliance.
Can TFM Law help with social media and digital advertising?
Yes. We review digital campaigns, influencer promotions, website content, email marketing, and social media posts to ensure claims are accurate, substantiated, and compliant with FTC and industry standards.
How often should I review marketing materials for compliance?
Marketing review should be conducted before launching new campaigns, updating product claims, or running promotions. Periodic audits are recommended to adapt to changing regulations or evolving FTC guidance.
What evidence is considered “competent and reliable” for substantiating claims?
Competent and reliable evidence includes objective, professional studies, research, or analyses relevant to the specific product. Anecdotal evidence, news articles, sales data, or money-back guarantees are typically insufficient.
How do I get started with a compliance review at TFM Law?
Contact TFM Law to schedule a consultation. Our advertising review attorneys will assess your marketing materials, identify risks, and provide actionable guidance to ensure your campaigns are compliant, defensible, and effective.
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