How to Fight a BRAM Violation
Clear the air.
The BRAM Program is an initiative launched by MasterCard in 2005 to protect the Brand and its customers from illegal and brand-damaging transactions, which may pose significant fraud, regulatory, or legal risk, or may cause reputational damage. VISA has a similar program called the VISA Global Brand Protection Program.
Examples of conduct that violates BRAM include:
- Illegal sale of prescription drugs and/or tobacco products
- Illegal internet gambling/miscoded gambling
- Child exploitation
- Offensive adult pornography
- Sale of counterfeit merchandise
- Sale of goods or services in violation of intellectual property rights
- Sale of certain drugs or chemicals (synthetic drugs, salvia divinorum, etc.)
- Transaction laundering, shell corps, and load balancing
We have successfully mitigated MasterCard and VISA fines for BRAM GBPP violations on behalf of our clients.
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